These factors influence participation
and communication in CMC only because we all have our own opinions on
what or who a person can be. When you meet someone through CMC and
have a lot in common with them, talk to them on a daily basis, and
have a sense of dependency on them you would probably have a positive
image of the person even if you haven't seen their face. The best
example I can give about how we create an image of others through CMC
would have to be issues with customer services of companies.
Sometimes when we send an email to something such as Best Buy or Toys
r Us and do not receive a message back we could develop a negative
image of the company (possibly because when we send questions to a
company, it is usually important or urgent to us). Some people would
say that best buy or toys r us after not hearing back from the
companies, are unreliable and lazy (this is because they are large
companies that rely solely on sales and need people to stay alive and
kicking). Now if we knew the majority of the people that work for
these companies personally, then we would be a bit more lenient on
the companies actions or use a scapegoat of a new worker making an
error. If these companies treat us well that would very well be
another reason why we could end up lenient for a company that others
consider bad.
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